GUEST POST FROM JOAN STEWART (see credits at bottom of post)

I’m not mentioning any names.

But when I read the social networking profiles of some of my friends and business associates, I think to myself: “You’re really interesting. And you’re lots of fun. You even have unusual hobbies. So why are you making yourself sound so boring?”

Yes, that little snippet of information just below your photo on your Twitter or Facebook profiles can determine whether a visitor follows you, friends you, or decides that you have nothing to offer and leaves in search of somebody else who does.

On LinkedIn, that much longer profile will determine whether somebody wants to connect with you, or forget you.

I can’t begin to count the number of Twitter replies and direct messages from my followers who comment on my love for the Food Network and motorycles, which I’ve mentioned in my profile at http://Twitter.com/PublicityHound

What does that have to do with publicity?

Absolutely nothing. (more…)