It still amazes me that when I ask people WHY they “need” to use social networking as part of their marketing plans, 9 out of 10 people still don’t know. In fact, it hasn’t even occurred to them. They are just “jumping on the band wagon”, or so to speak.

Although, to give them credit, the ones who aren’t yet active in social networking are probably subconsciously aware that they don’t know why they should be.

But for everyone reading this article, please take note: (more…)