Speaker ~ Trainer ~ Consultant | Marketing, Communication, Relationships, Strategy & Planning

Posts tagged mistakes

Are you making the mistakes I made?

Are you making the mistakes I made?

This post is about what I learned in the last 16 months, and how I think you can avoid some major pitfalls that trapped me and my business.

You may have noticed that in June of last year, I stopped almost everything I was doing. Things were just not working well for me. I was exhausted. The things I used to do in my business that I loved were becoming cumbersome

and overwhelming.

So I changed up everything.

But that didn’t happen as smoothly as it might sound.

What really happened was a completely, unintentional overhaul. After working in my business for 12 years and working with business coaches and consultants for the last 7 years, I think I spent the last 4 years taking sideways

turns until the business that I had created and the life that I was living were no longer serving me at all.

I didn’t mean to stop doing everything that I loved and that made my business run. I didn’t mean to stop a program AFTER I had people enrolled because I just couldn’t face it. And I didn’t mean to take the month of

September 2011 completely off, doing no work…making no money.

But I did. And that’s what needed to happen because I was so entrenched in the minutia of running my business….and in the consuming overwhelm of my life in general, that I just couldn’t see the forest through the trees.

And that meant that I couldn’t see what was serving me and what was consuming me.

Can you relate to my story?

Hopefully, you haven’t had to take a month off to recover, get grounded, and wake up to the fact that your business took a side-ways turn….and took you along with it.

And hopefully, you are clear about having a business model that serves YOU and you have created that for yourself.

And hopefully, you know how to tell what is working in your business, what is not working in your business, and how to makes tweeks & changes so that you can quickly get back on course and not be derailed like I was.

But if you are noticing a similarity to yourself and my story, please let me help.

In the last year, not only did I get crystal clear about a business model and method that served me, but I wasn’t willing to settle for anything less.

Since last September 2011, I have built my business back up to a thriving model that supports my vision of ONLY doing business in collaboration with my clients and partners.

I only work with people who understand and respect me, my expertise and my values.

And I only participate in environments where I am surrounded by people who  expect the best in me and support me in being the best that I am (and not who they want me to be).

I have spent the last 13 months doing what I love and what I am brilliant at.

I am a catalyst for change-makers to have a greater impact with their missions and their messages.

I do this through collaborating with you about the strategy in your business, making sure all the pieces fit together effectively and profitably, creating a plan that builds on your expertise and your strengths and goals to create a more

leveraged business allowing you more profits and more life, and one of the greatest things I do is help you figure out what’s working, what’s not and how to make changes.

Yes, we will look at the numbers to see where you are at, where you came from, and assess meaning to these to help you get to where you want to go.

I want to help you in your business and your life, and avoid the pitfalls that I suffered through.

If you are interested in learning more, let’s chat! Here is a link to my calendar:


Either way, please know that I am committed to your success. Please share your own experience, if compelled, and what you KNOW you are here to do!

Top 3 Most Common JV Mistakes & How To Avoid Them

Top 3 Most Common JV Mistakes & How To Avoid Them

People ask me almost every day about their JV relationships

“I have this opportunity and I don’t know what to say”

“I’m in the middle of this relationship and it doesn’t feel so good anymore”

“I’m ready to add a JV strategy to my marketing but I’m not sure how to connect or what to say”

Can you relate to any of these questions? Well, I recently published a “Help! I’m stuck with my JV’s” survey to identify the top reasons why business owners, like yourself, are not active and successful in their JV and relationship marketing strategies. The survey has only been live for a few hours, but it’s fascinating to see the responses coming in.

So far, the #1 reason that entrepreneurs are not leveraging a successful JV strategy in their businesses is because they have tried and it didn’t work out as well as they hoped. In fact, when all was said and done, here is what they are saying:

I feel used!


This has prompted me to share the most common mistakes I see people making in their business relationships. Don’t feel bad if you have made any of these mistakes–most of us have at some point or another. Just notice it and stop.

Scenario 1: You’re creating an amazing program and you want to leverage some highly visible JV’s. So you create a “sample” web page with the program/promotion including the potential JV’s you are hoping will participate.

What’s wrong with this? A few things: First off, you are “using” other experts names hoping to attract some cool people. But most of the time, the experts you are “using” don’t even know they are being used until the others are on board. This does NOT promote good feelings when the experts start talking about “that one telesummit-I just did it because you were involved…oh really? I just did it because YOU were involved and I thought you did your due diligence…” See what I mean?

MISTAKE #1: Name dropping without full-disclosure

If you are hoping to get some of these experts on board but they are not there yet, let the person you are speaking to know that.

Second, if the web page is live that you are sharing with potential JV’s, then you are using the experts “visibility” to build your own expertise and visibility without permission. This was a practice that worked a few years ago, but needs to go away. It is NOT a good REALationship builder.

MISTAKE #2: Leveraging experts names without permission

When you publish content of any kind on the web, you give the impression that those experts are already committed. If that is not the case, don’t go there.

businesses crossing paths

Scenario 2: You’ve connected with an amazing friend and love her energy. You both decide to create a program together. You have the skills to write good copy and she has a large social network that seems quite responsive. But a few weeks into the promotion before the program starts, you feel like it’s all on you. It takes way more time to write everything than it takes to just publish it. If you are doing most of the work and splitting the proceeds 50/50, how is that fair??

What went wrong?

There are a few possibilities here, but the most obvious problem is that, while you both had the same end-result in mind, you were not clear about HOW you were going to get there AND how each of you would be compensated.

MISTAKE #3: Not having clarity about the details of the relationship

If you choose to invest your time, energy and even money into a business relationship with another cool person, take the time FIRST to get all the details sorted out-including contingencies for things you can’t think of until they happen. I highly suggest you get everything in writing (here is a simple partnership agreement template for identifying the details), but at the very least, bring it all up in conversation. Perhaps invite your assistants to the call to capture the important details that you might overlook in the excitement of the opportunity.

There are many more scenarios and mistakes that people make. But these are by far the most common.  So learn from other people’s mistakes and don’t fall to far into the excitement of the opportunity without taking at least a moment to ask yourself “Have we worked out all the details here?”

If you want to share your two cents and even receive a new gift I am offering, take one minute to complete the survey at this link: