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Do you have a foundation for the business you built?

Do you have a foundation for the business you built?

As a business owner, YOU are the most important asset in your business. In fact, I believe that you are the foundation. It doesn’t matter what you build, if the foundation is rock-solid, it won’t last very long. And as an entrepreneur, you will go down with the business when it falls.

So it is wise and important to build your business with a solid foundation.

According to Dictionary.com, a foundation is:

the basis or groundwork of anything

What makes a solid foundation?

The are 4 key ingredients to a solid foundation to create sustainability for your business. Miss one ingredient and you will lose your opportunity for freedom.

The first ingredient to your foundation is YOU. There is a caveat here, though. The more sustainable your business is, the longer it can survive without you. And since most of us business owners have a business so we can have a life, becoming sustainable is pretty important.

But let’s talk foundation first. After you, what else is necessary?

There are a few other foundational items that are necessary to build a sustainable business.

You need a SHTICK – something that makes your stand out in the crowd.  It’s what you do and your positioning, rolled into one.

You need to be clear about WHO you do it for. I know this sounds obvious, but almost everyone stumbles over this piece at some point. Who do you serve? Why? What is there motivation? These simple answers need to roll off your tongue. And if it’s not a simple answer, you probably don’t have enough clarity here.

You need support. In fact, you need 3 types of support.

Support #1: Operational systems support you when you get sick, when you hire a new team member and when you launch a new program.

Support #2: Your team can include employees, assistants, coaches, advisory board, mastermind partners and even your cheerleaders. You don’t need all those team members, but the more you have supporting you, the easier it will be to get results on the days you don’t feel like it.

Support #3: Self care is what prevents things like adrenal fatigue/burnout and other debilitating illnesses from taking over your life. I heard Deepak Chopra refer to this as Living Luxuriously. I call it, the simple pleasures in life. For me, a glass of wine, waking up to a steamy cup of coffee, a candle-lit bath and watching the Gilmore Girls with my girls are my pleasures.

So I ask, does your business foundation include ALL the required ingredients for success and sustainability?

the most important asset in your business

the most important asset in your business

Recently I was diagnosed with adrenal burnout. I had been suffering from chronic fatigue for months, was feeling very ill every time I worked out, and was getting nauseous every time I ate.zombie_burnout

Ironically, over the last few years, I have witnessed my girlfriends all suffering from adrenal fatigue and burnout that almost shut their businesses down and landed one in the hospital multiple times with heart attack -like symptoms. So I am very aware what pushing yourself too hard can do.

What I was NOT aware of, was where the line was for me. I kept telling myself “only a few more weeks of this” and “I just need to launch this next thing”. I even have “breathe” and “pray” and “meditate” and “lunch” scheduled into my calendar every day to help me take care of me.

Also, ironically, in the last year, I have slowed down my business–focusing only on the things that I love and that serve me–and I have been eating better and working out regularly.

So just when I started taking care of myself, it all came crashing down. How fair is that?

But you see, it wasn’t enough. I needed a reminder to eat because I wasn’t taking care of myself. Really, I wasn’t prioritizing myself.

As a business owner, YOU are the most important asset in your business.

In fact, I believe that you are the foundation. It doesn’t matter what you build, if the foundation is rock-solid, it won’t last very long. And as an entrepreneur, it will take you down with it.

I recognize that you may relate to much of what I have shared here. But if you’re like me, you are telling yourself “that’s because she has 4 kids…I don’t so that won’t happen to me” or “I get it and I will slow down before it gets the best of me”.

So here is my request to you:

Take 3 “simple pleasures” and do them every day. These can be a warm cup of tea with a friend, a bubble bath, lighting a special candle or taking yourself to the park to watch a ballgame by yourself. Whatever you love to do, big or small, and do them throughout the day. Three times a day, serve yourself.