Speaker ~ Trainer ~ Consultant | Marketing, Communication, Relationships, Strategy & Planning

Posts tagged business plan

Write Your 2013 Plan in 90 minutes

Write Your 2013 Plan in 90 minutes

Can you invest 90 minutes of time to get better results with less frustration for 2013?

ATTN: Entrepreneurs & Small Business Owners

How will it feel if you get to the end of 2013 and have EXACTLY the same results you did in 2012?

I am offering a FREE WORKSHOP!

Build your custom plan that encompasses your vision, your market, your goals & your strategies and even supports your celebrations — getting your Kick Butt results for 2013

This is an interactive workshop where you will leave with a plan!

Are you in?


What do you need to do differently in 2013 so you get better results? Do you know?

*  You need to know where you want to go. So many people aren’t clear about their goals. Their goals aren’t specific and measurable, even though they know they have a mission to change the world!

* You need a plan to get there. You can probably still get there without a good plan, but it is more likely that you will probably kill yourself before you achieve success…and definitely before you are able to change the world.

* You need a strategic plan. Without a solid strategy, the based-laid plans can be frustrating, overwhelming and quite frankly, ineffective to get you to your long-term goals.

Sign me up for free for Kick Butt results in 2013

If you have a vision and some clear goals and milestones and/or projects that you intend to accomplish in 2013, then you are perfect for this free workshop!

Get registered now and join me on Thursday, December 13!

5 Steps to a Simple Plan: Step 2 The How

5 Steps to a Simple Plan: Step 2 The How

A good plan is one that is simple, to the point, and useful in your everyday tasks to build your business.

The other day, I shared Step 1 in creating a simple, effective plan: Have a clear vision.

Today, let’s talk about HOW you will do your vision. This maybe the most important step that most people ignore. This is the step that allows you to attract the best customers, hire the best team, and create the most profitable, inspirational and fun partnerships for promotional support, masterminding and business development.2

Step 2 – Have clarity about HOW you will do your work.

This is all about your values–what motivates you and gets you up in the morning everyday. These values are also the connection point to your team–what is important to you better be important to them or it will be a short-lived relationship.

With your clients, these values difference between a client who leaves you exhausted and feeling taken advantage of, or a client who leaves you feeling like you are on fire.

Your values are the reasons people resonate with you, like and trust you, and are willing to invest their hard-earned money with you to help them.

So be clear about your values. List them and then explain succinctly why each is important. This list should be 3-5 items long. That’s it.

Each descriptive sentence should be packed with power words that further describe the experience you are creating for everyone involved-including yourself.

Here is an example:

How we will accomplish our mission:

Ø Impact: Your mission and your message are important in this world and in our lives. We believe that through systems, strategic analysis, positioning and effective messaging, you will impact this world and your purpose will serve.

Ø Integrity: We work to create integrity in your business so that it has a foundation to support the mission. The systems & methods build for your business will create sustainability and long-term support.

Ø Service: With generosity and commitment to you and your business, we partner to serve your mission and your message.


Make a list of your top values. I like to use a large white board where I can “dump” all the values that feel important. Then I sort them into groups. From here I select the top 3, identify my primary value and use the other words to help describe what I do.

This step may take some time, especially if you are doing it alone. Make your list and then come back and revisit your work. Make sure that this is YOUR true self and not some voice that is telling you what is important to you.

Once this step is completed, we will be ready to start working on our goals. Stay tuned for Step 3 – Goal Setting!

5 Steps to a Simple Plan: Step 1 A Clear Vision

5 Steps to a Simple Plan: Step 1 A Clear Vision

Creating a plan is often daunting, overwhelming and once you complete the plan, you never look at it again. It doesn’t have to be that way.

A good plan is one that is simple, to the point, and useful in your everyday tasks to build your business.

In fact, I have a model that I use for myself and all of my clients, big and small, that creates simplicity and ease in our business-building strategies, our team development and even our partnership and promotional conversations.

And it includes only 5 things. Simple.

So let’s take the next two weeks to create our plan for 2013. Are you ready?

Step 1 – Have a clear vision of what you will do.

This is the mission and the message that you are going to impact your market with. And yes, you need to be clear about your market–who are they? What are their struggles? What is their motivation?

Once you are clear about your market and what they want, then you need to understand how YOU fit into their equation for success.

Be able to share what you do, who you do it for, and why this is important. This should all be concise. You should be able to share this in a 2-3 sentences.

Here is an example:

At Strategic Results Marketing, we provide business coaches and consultants with the tools and support they need to build a sustainable, leveraged business. We create systems and methods that are replicatable and support the goals of the business and the lifestyle of the business owner. We’re committed to being a catalyst for our clients to have a greater impact, be more purposeful and share a great message.


Write your VISION of what you do, who you do it for, and why this is important. Make sure you are considering your client’s wants and needs as this will help you position yourself in the market place, in your messaging, and in your marketing conversations. This will also allow your team to have a clear understanding of who they work with and why it is important, creating motivation and synergy.

And stay tuned for the next step, HOW you do what you do, everyday, and with everyone, when it’s right!