Social Networking Tip: Is Your Social Media Campaign Making You Money?Posted by MaryPat Kavanagh on July 1st, 2009
Social networking has turned into a frenzy of people creating Facebook profiles, Tweeting and blogging. But do you know if it is working for you? I mean, are people coming from Twitter & Facebook to your site?
There are two things that you need to know in order to track the success of your social media campaign:
1. Is anyone coming to your site? With the tracking options that exist today, you don’t always need your web manager to collect this. But you do need to know how many people are visiting your site. And this is not “hits”. These are real people. While you’re checking numbers on your stats program, also check the referring urls. This can tell you quickly if they are coming from Facebook, Twitter or your favorite blogs.
2. If they are coming–and I mean at least 100 visitors/day–then you can look at your conversion. How many people are opting in to your “special”? What are they doing on your site when they get there?
This is really important information that everyone who has a website for selling must know in order to track the success of your social media and your website!
How Do You Know If Your Social Networking Efforts Are Making You Money?
It’s easy to spend a lot of time and even have a lot of fun “chatting” on all these social networking sites like Twitter and Facebook. But do you know if all this “chatter” is translating into revenue for your business? Take this short survey to discover how you rate.
Click Here to take survey