Speaker ~ Trainer ~ Consultant | Marketing, Communication, Relationships, Strategy & Planning

Posts in category Marketing Misc.

Do you have a foundation for the business you built?

Do you have a foundation for the business you built?

As a business owner, YOU are the most important asset in your business. In fact, I believe that you are the foundation. It doesn’t matter what you build, if the foundation is rock-solid, it won’t last very long. And as an entrepreneur, you will go down with the business when it falls.

So it is wise and important to build your business with a solid foundation.

According to Dictionary.com, a foundation is:

the basis or groundwork of anything

What makes a solid foundation?

The are 4 key ingredients to a solid foundation to create sustainability for your business. Miss one ingredient and you will lose your opportunity for freedom.

The first ingredient to your foundation is YOU. There is a caveat here, though. The more sustainable your business is, the longer it can survive without you. And since most of us business owners have a business so we can have a life, becoming sustainable is pretty important.

But let’s talk foundation first. After you, what else is necessary?

There are a few other foundational items that are necessary to build a sustainable business.

You need a SHTICK – something that makes your stand out in the crowd.  It’s what you do and your positioning, rolled into one.

You need to be clear about WHO you do it for. I know this sounds obvious, but almost everyone stumbles over this piece at some point. Who do you serve? Why? What is there motivation? These simple answers need to roll off your tongue. And if it’s not a simple answer, you probably don’t have enough clarity here.

You need support. In fact, you need 3 types of support.

Support #1: Operational systems support you when you get sick, when you hire a new team member and when you launch a new program.

Support #2: Your team can include employees, assistants, coaches, advisory board, mastermind partners and even your cheerleaders. You don’t need all those team members, but the more you have supporting you, the easier it will be to get results on the days you don’t feel like it.

Support #3: Self care is what prevents things like adrenal fatigue/burnout and other debilitating illnesses from taking over your life. I heard Deepak Chopra refer to this as Living Luxuriously. I call it, the simple pleasures in life. For me, a glass of wine, waking up to a steamy cup of coffee, a candle-lit bath and watching the Gilmore Girls with my girls are my pleasures.

So I ask, does your business foundation include ALL the required ingredients for success and sustainability?

Marketing, Money & Soul: FREE Teleseminar with Kendall SummerHawk

Marketing, Money & Soul: FREE Teleseminar with Kendall SummerHawk

My good friend, Kendall SummerHawk, is offering a complimentary teleseminar where she will reveal the secrets to her own success that helped her TRIPLE HER INCOME LAST YEAR!

Here is an excerpt from Kendall herself: (I am one of the “V.I.P colleagues” she mentions)

Remember, this call is by *special invitation only* JUST for friends and colleagues of my V.I.P. list and I am personally THRILLED to have you on the call!

Click here for all the call-in details to get
access to this ground-breaking information:

* * * * * * * * * * * * * * * * * *
Date: Saturday, April 12, 2008

Time: NOON Eastern
(that’s 9:00AM Pacific/10:00AM Mountain/11:00AM Central)

Please be on time (-:

(Can’t make the live call? I’ll send you the mp3 link later the same day.)

* * * * * * * * * * * * * * * * * *
Here’s why you don’t want to miss this ONE-TIME ONLY call:

You’ll hear my 6 BEST strategies for:

* How I stopped offering a “hodgepodge” of services that were chewing up all of my time and how I now make nearly 3 TIMES MORE offering a simple selection of services

* Real-life lessons about turning your 1-on-1 services into high-end programs and information products (and what ONE THING you MUST do now to guarantee a successful

* What you need to know NOW, BEFORE you start creating info products, coaching groups or programs

* My top NEW strategies for breaking through money habits that could be severely limiting your income

* My 2 best strategies that will help you get a handle–once and for all–on your time so you’re not stressed out trying to grow your business (this information alone is priceless!)

* and more!

Be sure to dial in a few minutes early so you don’t get locked out — the bridge line only holds 100 people and we have HUNDREDS of people registered!

“See” you on the call!

Love and brilliance,


P.S. Not to worry, this FREE call is NOT a “pitch fest.”

I’m sharing detailed information you can use right now to make big shifts in your business success…just like I have (I TRIPLED my in-come last year using the strategies I’m sharing with you.)

(My marketing buddies always get on my case that I give too much away in my calls but generosity is authentic for me so I happily ignore their protests!)

Social marketing is the #1 for relationship building strategies

Social marketing is the #1 for relationship building strategies

So, if you know me at all, then you know that I promote “social marketing” as one of the most effective marketing strategies for building your contacts and relationships. In fact, I have used this social marketing strategies to compliment the marketing plans we have developed for a number of my clients with great success! READ MORE »