Social networking has turned into a frenzy of people creating Facebook profiles, Tweeting and blogging. But do you know if it is working for you? I mean, are people coming from Twitter & Facebook to your site?
There are two things that you need to know in order to track the success of your social media campaign:
1. Is anyone coming to your site? With the tracking options that exist today, you don’t always need your web manager to collect this. But you do need to know how many people are visiting your site. And this is not “hits”. These are real people. While you’re checking numbers on your stats program, also check the referring urls. This can tell you quickly if they are coming from Facebook, Twitter or your favorite blogs.
2. If they are coming–and I mean at least 100 visitors/day–then you can look at your conversion. How many people are opting in to your “special”? What are they doing on your site when they get there?
This is really important information that everyone who has a website for selling must know in order to track the success of your social media and your website!
How Do You Know If Your Social Networking Efforts Are Making You Money?
It’s easy to spend a lot of time and even have a lot of fun “chatting” on all these social networking sites like Twitter and Facebook. But do you know if all this “chatter” is translating into revenue for your business? Take this short survey to discover how you rate. Click Here to take survey
This is a MUST-READ for everyone who wants to know more about social media including Facebook and Twitter. My good friend Mari does a fabulous job of laying out the “ABC”s of social media in the article she just posted on her blog.
According to Mari, the ABC’s are:
Automate
Broadcast
Connect
Delegate
Evaluate
She also provides a slew of options for simplifying the whole process. I have taught most of these to my clients as well!
Make sure you read her article and let me know what you think! Does this remove some of the “mystery” of social media for you? Article - The ABC’s of Social Media
As a good friend and raving fan of Mari Smith, I make sure to read all of her blog posts (and much of her other social media activities). Earlier this week, she posted an interesting article about someone who “hijacked” her tweet that included a link to a company she was endorsing. The person changed out her link with his own company’s link so that it looked like she was endorsing HIS company and then retweeted.
I am sure this has happened before, but I hadn’t heard of it. In fact, it had never occurred to me that people would do that. I am sharing this story and a link to her newest blog post that updates the story as I think it is a must-read for anyone participating in social media including Twitter.
Ever get stuck with what to do? Or you have the glimmer of an idea but need to flesh it out? This is my life. I often say that I am not creative, but really, I don’t allow myself time to be creative.
This article by my good friend, Bryan Waldon Pope, lays out a simple, yet effective strategy for tapping into your creativity and developing winning ideas. He uses this strategy himself (I have seen his whiteboard!) and he is definitely a “winning idea” kind of guy.
Read his article and then share YOUR strategy for tapping into your dynamic brain power where you create awesome new ideas.
We all know how beneficial networking can be for our business, but as a busy solo-professional it’s not always convenient or possible to spend precious time attending networking functions. Plus how many of those events are filled with entrepreneurs just like us who understand the challenges and thrills of being a H0me-based business mom?
Not many, I know!
I am excited to announce that I’ve been invited to be on the Advisory Expert Panel for the brand new National Association of H0me-Based Business Moms - “NAHBM.” The NAHBM, which supports moms in business, is kicking off with a fr*ee Virtual Networking Luncheon on March 31st (tomorrow)! I would like to invite you to participate.
This Virtual Networking Luncheon is a fr*ee call and is a great opportunity to meet and network with other like-minded women, find out what NAHBM is all about, and get your questions about running a successful H0me-based business answered.
JOIN ME, BRING YOUR LUNCH (I will have mine) and meet 10 AMAZING MOMPRENEURS!
I am so excited to be a part of NAHBM because their focus is on the three key areas that I know are critical to building a successful H0me-based business and happy life as a working mom: Empowerment, Education, and Enlightenment.
Plus, NAHBM’s panel of experts will be sharing information and tips in all the areas that are important to us moms, NOT just business. So in addition to sharing information on topics such as marketing and sales, you’ll also learn tips on parenting, health and fitness, time management and getting organized, and much, much more.
And, your first Virtual Networking Luncheon is on NAHBM!
That means you don’t have to be a member to participate in this kickoff call. We want to give you a chance to come to a meeting, see what we’re all about and meet some of our members and experts.
To learn more or attend, simply go to http://sn.im/nahbm and register for the NAHBM Fr*ee Special Report and weekly ezine. When you do, you will also receive call-in details for the Virtual Networking Luncheon on March 31, 2009 at 11am PT (2pm ET).
If you can’t make the call, you can still register for the Special Report and complimentary ezine subscription where you’ll receive tips and advice every single week from me, and the other 15 NAHBM Experts, to help you make the most of your business and your life.
I hope to “see” you on tomorrow!!
I just posted this on my other blog: www.SavvyMompreneurs.com, but wanted to share here as well.
****************************
So I love videos, but really, when OTHER people do them. This is my attempt to personally invite all mompreneurs to our telesummit that starts this week–despite my 11 yr old peeking through the blinds in the background and my 5 year old opening and closing the front door multiple times…
I’ll bet you’ve noticed this trend too…have you been aware of more and more moms running their own businesses? Well you’re exactly right. Statistics show there are more and more Mompreneurs everyday. Unfortunately you can’t get a college degree on how to be a Mompreneur. Figuring things out on your own takes years and is filled with a path mistakes. Trust me, I know. I’m the mother of 4 and I’ve been an entrepreneur for over 20 years.
Because I REALLY want to help other Mompreneurs reach maximum success in the shortest amount of time, I asked 20 of the most successful women I know to share their knowledge with you. To my surprise I actually got confirmation from 22! They are making themselves accessible to you from February 16 through the 25th in the “Savvy Mompreneurs Telesummit.”
And they are all sharing real world techniques that are sure to push your business to the next level, no matter where you are today. There is really no other training for Mompreneurs available right now on this scale.
I’m sure you’ll recognize many of the names of these powerhouse Mompreneurs. We’re kicking off the series with Kristi Frank of “The Apprentice” fame. There are so many others I’ll just let you read for yourself. All the details are on this page. I look forward to hearing you on the calls and learning all about YOUR successes!
“It’s No Accident How These Savvy Mompreneurs
Have Run Successful Careers AND Happy Families…
And How YOU Can Too!”
From the home office of MaryPat Kavanagh
Monday, 9:23 a.m.
Hi fellow mompreneur!
Let’s face it. Moms are probably the best multi-taskers around. We can balance a toddler on a hip, while making a PBJ sandwich, and talking to our most important client on the phone.
But just because we CAN juggle so well doesn’t mean we always make the best choices about our businesses.
Did you miss the free preview call with myself and Lisa Sasevich? Now you can listen to the replay below!
No Matter What The Daily Pressures Are, A Lot Is Expected From Moms…
No Matter What The Daily Pressures Are, A Lot Is
Expected From Moms…
To be honest with you…moms have it tougher than your average person. Yes, we’re all time-challenged. But no matter how far we’ve come in gender equality, women are expected to juggle more. We are still maternal. It’s in our DNA. No turning that off. We want our children to thrive and be successful at everything from infancy to adulthood. And of course we want to make enough money financially to afford the freedoms that brings.
In case you missed out on “hearing” about this one-of-a-kind telesummit filled with insights and a-ha’s from successful savvy mompreneurs, you can get more information at:
Ever wonder how Angelina or Demi get that movie star mystique while still being great moms? Well join actress, entrepreneur, and delighted mom Kristi Frank of “The Apprentice” fame to learn how to bring that red carpet lifestyle to your everyday world.
Join in to learn:
The power of creating a team-centric model instead of having to be solo-superwoman;
How the thing you’re most afraid of is exactly what you need to do;
Simple ways to manage your time so you’re successful with your family AND your empire;
and more!
You CAN have it all! Kristi will show you how.
Alexis Martin Neely
Presentation: Having it All! How to Be a Millionaire Business Owner, Loving Mom, and Hot, Sexy, Spiritual Woman All At the Same Time
If you’ve ever heard you can’t have it all, join MaryPat Kavanagh and Alexis Martin Neely and find out how you really can. On this uplifting call, mompreneurs will discover: Read the rest of this entry »
GUEST POST FROM JOAN STEWART (see credits at bottom of post)
I’m not mentioning any names.
But when I read the social networking profiles of some of my friends and business associates, I think to myself: “You’re really interesting. And you’re lots of fun. You even have unusual hobbies. So why are you making yourself sound so boring?”
Yes, that little snippet of information just below your photo on your Twitter or Facebook profiles can determine whether a visitor follows you, friends you, or decides that you have nothing to offer and leaves in search of somebody else who does.
On LinkedIn, that much longer profile will determine whether somebody wants to connect with you, or forget you.
I can’t begin to count the number of Twitter replies and direct messages from my followers who comment on my love for the Food Network and motorycles, which I’ve mentioned in my profile at http://Twitter.com/PublicityHound
Ever get stuck with what to do? Or you have the glimmer of an idea but need to flesh it out? This is my life. I often say that I am not creative, but really, I don’t allow myself time to be creative.
Did you miss the free preview call with myself and Lisa Sasevich? Now you can listen to the replay below!
Kristi Frank
Alexis Martin Neely
