Do you know who Howard Shultz is?
This was the opening of the presentation that my friend, Ty Bennett, shared a few weeks ago when I heard him speak. He then went on to share the story of Howard Shultz, the CEO of Starbucks, and how the philosophy and mindset of a business can greatly effect everything that business does, and the success it has.
The message: Instead of being a coffee house serving people, Starbucks was built upon the philosophy of being a PEOPLE business serving coffee.
Isn’t that great?!
What’s even better is that Ty has created a program that teaches you how to incorporate stories into your speaking & presentations to engage your audience and create better relationships, resulting in better sales and great success.
Is that something you want?
I think that the best part is that these stories don’t even have to be your own! Did you notice that the story here is not about me or Ty, it’s about another amazing entrepreneur with vision, passion and a great message.
If this is interesting to you (and if you are still reading, it probably is), then go check out the video series that Ty created at the link above. They are free and it’s all good stuff.
Let me know what you think!